our mission
here at ftgu

Our mission is to bring clarity to business and help entrepreneurs build brands that impact the world, From The Ground Up.

From the start of our first brand in 2010 to the launch of the YouTube channel, the mission has stayed the same. When we decided to launch this store for our community, we realized that it had to serve a purpose beyond just selling merch. So we infused the messaging and mission of our platform into each piece, and created a way to serve our community in a meaningful way.

The products that we design are thoughtfully created to serve you on your journey as an entrepreneur. Each piece is a wearable reminder to never give up and our planner is the tool to help keep you going and growing. We are all more than just entrepreneurs, we are leaders to our families and communities and this brand is for those who are ready to make an impact.